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Meet Michelle. Michelle is 38 and lives with her boyfriend and two dogs in North Carolina. She's a marketing manager for a mid-size construction company, earns $70,000 a year, and is looking for a way to increase leads and generate more revenue for her Whatsapp Mobile Number List organization's sales team. Free Guide: The Ultimate Guide to Inbound Marketing Strategy 2022 You've probably seen something similar to this. Either within the organization you currently work for or in a different one. This is a typical, albeit brief, example of a traditional buyer persona. A buyer persona is the fictional representation of an ideal customer that businesses use to Whatsapp Mobile Number List guide their strategy and tactics. Their goal is to identify the specific needs and interests of your potential customers with the goal of facilitating the creation of targeted content and messages to address those specific needs and concerns. Most marketers would say that buyer personas are a crucial part of any organization, essential to making sure you're targeting the right people at the right time in their journey. So important that we said the following in the IMPACT article titled Why You Need to Whatsapp Mobile Number List Create a Buyer Persona : “It's hard to overstate the importance of creating buyer personas. Whether your organization is engaged in B2B, B2C, or nonprofit marketing makes little difference. Why? Because creating buyer personas should inform everything you do as a business owner or inbound marketer.