When it comes to short video platforms, people tend to think of Douyin and Kuaishou for the first time, but WeChat video accounts are quietly rising telemarketing list and growing rapidly. Since its inception, the video account has used a strategy that has been proven successful by Doukuai, which has effectively reduced the cost of trial and error. Through the advantages of traffic and the rapid evolution of small steps, the content ecology has become increasingly prosperous.
From the perspective of production, the core driving force for the development of the content ecology is the accumulation of high-quality telemarketing list content creators, and the natural migration of creators of official accounts is the natural advantage of video accounts. Video accounts attract high-quality creators through monetization methods such as live broadcast rewards and video account mutual advertisements. At the same time, the video account continues to lower the content production threshold for creators, and uses more accurate algorithms to promote the output of high-quality content. From the consumer point of view, the video account is based on WeChat's huge user base, enabling the introduction of initial users, and the smooth start of social recommendation.
Compared with Doukuai, WeChat ecological soil lacks the public domain entertainment attribute. At the beginning, the content volume telemarketing list is small, resulting in less content consumption and less user data. Therefore, the recommendation algorithm is not applicable in the early stage of the video account. The content liked by friends on the video account is often more attractive, and its content has added social value. At present, the video account has become mature in terms of content system and business models such as advertising ecology, live broadcast delivery, and rewarding. In addition, the launch of the video account mutual selection platform in June has enabled advertisers and creators to find new nuggets and broaden their horizons.